“I’m losing money because of my CMS limitations”
That’s exactly what Milo,
one of our clients, told us.
Milo runs a successful culinary blog with high search rankings and a loyal audience. Over several years, he published 200+ articles on Webflow, managing everything himself—writing, posting, adding illustrations, and engaging with readers. But as the blog grew, so did its problems. You can have the best content and high positions in search but still lose the race for user attention. On one sad morning Milo noticed that it takes around 5-7 seconds to load the blog page. Because of this, readers were quitting, articles were losing rankings, and Milo got a significant drop in user engagement, view and – consequently – money.
It was the last straw that made him seek help. By the time he contacted us, Milo got all the problems of the big Webflow project:
- Flat article hierarchy – no subcategories or structured navigation.
- No search or filters – finding and editing old posts was tedious.
- Slow page loads – causing SEO penalties and reader churn.
- Organic traffic down 20–30% – Google deprioritized the blog due to performance issues.
Webflow’s limitations left no room for fixes – no access to code, caching tweaks, or CDN optimizations.
Milo had hit a wall.
Our choice was WordPress and that’s why.
We audited the existing site – analyzing content structure, URLs, media files, styles, and scripts – to ensure a seamless migration without losing SEO rankings.
Milo’s must-haves for the updated blog were:
- Unlimited posts & categories
- Streamlined content management
- SEO control
- Lightning-fast load speeds
Switching to WordPress solved Milo’s issues instantly:
- Full control over structure & content
- Scalability—no limits on posts or growth
- Various integrations
- Advanced SEO tools
- Faster performance & caching
We exported all content via Webflow’s built-in CSV export, built a custom WordPress theme, and mapped URLs for SEO retention. A custom parser imported posts while preserving formatting.
We managed to move part of the functionality directly from the old version. The rest we developed from scratch and made:
- Optimized styles & scripts for performance
- Added search & category filters for easier management
- Integrated delayed posting so Milo could schedule content
- Added feedback form
- Re-build recepies calculators
- Updated design
Results? +30% traffic in 1 months
With customized CMS, new hosting with server-side cashing and sufficient bandwidth we managed to:
- Cut load time from 7s to <1s
- Add +30% organic traffic in 1 month
- 90% of readers now stay for 5–10 min
- Let Milo to publish more efficiently
Whay all that work was needed and what went wrong?
Webflow was great for Milo at first—quick setup, easy UI. But growth exposed its limits, forcing a full rebuild.
Choosing the right CMS from day one can save years of hassle.
In our next article, we’ll break down who should stick with Webflow vs. who needs WordPress from the start. Stay tuned!