Healthcare platform Nexamind
Business challenge
is a platform that provides affordable, individual and effective psychotherapeutic support and solves personal problems. The main goal of the project was to create a site that would:
- Clearly presented the company's products and services
- Involved the target audience
- Reflected the brand's innovative image through a modern and clean design
- Provided ease of use and navigation for users with different levels of technical literacy
The Challenge
- Optimize the user journey by designing intuitive workflows and minimizing platform friction points.
- Conduct user research and testing to understand the needs and preferences of your target audience, and use this feedback to iterate and improve interface design
- Create a personal account for the user that has chat functions, a calendar of personal meetings.
What We Did
- [ 01 ]Conducted user research to understand target audience demographics, needs and preferences.
- [ 02 ]Analyzed competitor platforms to identify strengths and weaknesses and opportunities for differentiation.
- [ 03 ]Created wireframes, user flows, and prototypes to visualize the proposed interface design and user journey.
- [ 04 ]Developed style guides for creating visual identity and branding elements of the platform.
- [ 05 ]Responsive layouts that adapt smoothly to different devices and screen sizes.
The Result
- We have created a system that allows users to achieve noticeable positive changes in their lives with minimal integration and support costs. With our Nexamind website, which offers personalized treatment plans, we have been able to increase the conversion of users who choose to join treatment programs, as well as provide additional opportunities to scale and improve the quality of life of our users.
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