Focus Markets financial services website

Business needs
The client needed to redesign and rebuild their financial services website across two domains (Global & Australia-specific), ensuring regulatory compliance, multi-language support, and engaging animations — all while keeping performance and SEO in top shape.

The Challenge
The project required turning provided Figma designs into a fully functional, SEO-optimized, multilingual WordPress website with GSAP animations, ACF Pro flexibility, and IP-based language detection.

What We Did
- [ 01 ]Built a custom WordPress theme from scratch using Tailwind CSS
- [ 02 ]Integrated GSAP animations for a smooth, interactive experience
- [ 03 ]Implemented WPML for 6 languages with IP-based auto-detection
- [ 04 ]Used ACF Pro for flexible, user-friendly content editing
- [ 05 ]Applied SEO best practices with Yoast SEO & structured data
- [ 06 ]Optimized for Core Web Vitals and fast loading (WP Rocket)
- [ 07 ]Ensured full cross-browser compatibility and responsive design
The Result
- Fully animated, multilingual website for two domains
- IP-based language auto-selection for a personalized UX
- Google PageSpeed: 90+ desktop, 75+ mobile
- Positive client feedback and ongoing partnership

Vision Statement
At UpUp, we believe in the power of enduring partnerships over transient client relationships. Our vision is to forge long-term collaborations, focusing on a select group of clients. Our commitment is not only to address present needs but to anticipate future challenges, ensuring our clients are always at the forefront of technological advancements.
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