Ollie — Family AI for Meals and Groceries

Business needs
The business challenge involved the urgent delivery of custom animations for a redesigned AI grocery platform. The project required ensuring full cross-browser compatibility while precisely transforming a video reference into fully functional web animations. Additionally, the client did not have an in-house development team, which made our technical support and execution even more critical.

The Challenge
Our design partner asked us to support a high-priority project involving a new website for their client, Ollie — a family AI for meals and groceries. The ask: implement custom animations based on a motion video scenario.
Our role: turn motion vision into interactive frontend code — fast, responsive, and accurate.

What We Did
- [ 01 ]Provided dev guidance to motion team on preparing optimized assets
- [ 02 ]Developed pixel-perfect scroll-based animations with GSAP + ScrollTrigger
- [ 03 ]Integrated animations into WordPress
- [ 04 ]Ensured full cross-browser compatibility
- [ 05 ]Delivered in tight timeline

The Result
- The result was a fully animated, seamless experience across both desktop and mobile devices. We ensured optimized loading times and performance, while enhancing the site’s visual storytelling through smooth, responsive animations. Ultimately, our work helped the partner meet tight deadlines and maintain the trust of their client.

Vision Statemen
At UpUp, we believe in the power of enduring partnerships over transient client relationships. Our vision is to forge long-term collaborations, focusing on a select group of clients. Our commitment is not only to address present needs but to anticipate future challenges, ensuring our clients are always at the forefront of technological advancements.
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